{"id":5155,"date":"2021-01-21T06:04:00","date_gmt":"2021-01-21T06:04:00","guid":{"rendered":"https:\/\/icelandseafood.com\/?p=5155"},"modified":"2024-12-19T09:28:54","modified_gmt":"2024-12-19T09:28:54","slug":"iceland-seafood-international-secures-the-right-to-use-the-icelandic-seafood-brand-in-europe","status":"publish","type":"post","link":"https:\/\/icelandseafood.com\/it\/iceland-seafood-international-secures-the-right-to-use-the-icelandic-seafood-brand-in-europe\/","title":{"rendered":"Iceland Seafood International secures the right to use the ICELANDIC SEAFOOD brand in Europe"},"content":{"rendered":"\t\t
\n\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

This is a long-term agreement where the objective is to strengthen the marketing of premium Icelandic seafood products in the European market, with the mutual benefits of all stakeholders in mind.\u00a0 \u00a0 \u00a0<\/p>

With an effective marketing effort, Icelandic products will actively be promoted by Iceland Seafood.\u00a0 Products under the ICELANDIC SEAFOOD brand are currently being produced by a broad range of Icelandic producers. The brand is built upon a strong heritage with a history of over 75 years of exports of quality seafood out of Iceland under the ICELANDIC SEAFOOD brand.\u00a0<\/p>

Bjarni \u00c1rmannsson, CEO<\/strong><\/p>

\u201cIt is a pleasure to sign this agreement which secures Iceland Seafood\u2019s long term right to use the ICELANDIC SEAFOOD brand.\u00a0 We have used the brand for our products in S-Europe for a long period of time and with good results for us, our customers, and our producers.\u00a0 From now on we will put our efforts to strengthen it further and effectively use it in our markets in N-Europe.\u201d \u00a0<\/p>

Thorkell Sigurlaugsson, Chairman ITH<\/strong><\/p>

\u201cFor the ICELANDIC brand it is a great step to sign this agreement with Iceland Seafood which will increase the awareness and usage of the brand in Europe.\u00a0 The ICELANDIC brand has been used for decades for sales in the USA with a good success\u201d.<\/p>

Iceland Seafood International will hold its marketing day today Friday January 22nd<\/sup>.\u00a0 Information and material from the meeting will be available on the company\u2019s website (www.icelandseafood.com<\/a>) early next week.\u00a0<\/p>

About Iceland Seafood International<\/strong><\/p>

Tracing its roots to 1932, Iceland Seafood is a worldwide sales, processing and marketing company for frozen, salted and fresh seafood.\u00a0 Headquartered in Reykjav\u00edk with operations in eight countries with around 700 employees, Iceland Seafood is a publicly traded company with its shares listed on Nasdaq Iceland.<\/p>

About the ICELANDIC Brand<\/strong><\/p>

The ICELANDIC brand is owned by the company Icelandic Trademark Holding (ITH), the Icelandic State is the sole owner of that company.\u00a0 In the summer of 2020 Promote Iceland took over the management of the Icelandic brand, which included the responsibility for promoting and protecting it. Agreements are already in place with regards to usage of the Icelandic brand for sales of Icelandic seafood into USA, Asia and S-Europe.\u00a0<\/p>

For more information:<\/strong><\/p>

Iceland Seafood International hf.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>

Bjarni \u00c1rmannsson,\u00a0\u00a0bjarni.armannsson@icelandseafood.com<\/a><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Today, Iceland Seafood International (Iceland Seafood) and Icelandic Trademark Holding (ITH) owner of the ICELANDIC brand, signed an agreement which secures Iceland Seafood\u2019s right to use the well-known ICELANDIC SEAFOOD brand in Europe. <\/p>\n","protected":false},"author":2,"featured_media":7188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"acf":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/posts\/5155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/comments?post=5155"}],"version-history":[{"count":1,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/posts\/5155\/revisions"}],"predecessor-version":[{"id":7263,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/posts\/5155\/revisions\/7263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/media\/7188"}],"wp:attachment":[{"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/media?parent=5155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/categories?post=5155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icelandseafood.com\/it\/wp-json\/wp\/v2\/tags?post=5155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}